PR Adult

San Francisco, CA (PRADULT) May 13, 2009 — Athletic Model Guild (AMG) announced the relaunch of the company’s dual membership sites, AthleticModelGuild.com and AMGBrasil.com, in April. The new sites, which will be updated multiple times weekly, include thousands of images, hundreds of video scenes (complete with HD and full screen capabilities), and historical memorabilia from the studio’s past, including Bob Mizer’s iconic magazine, Physique Pictorial. According to AMG president, Dennis Bell, the relaunch is a sign that the company is ready for the challenges facing the adult industry in the digital age.

“The redesign of our flagship sites has been in the works for over a year now, and it was well worth our time and energy,” Bell said. “The brand new interface will allow us to showcase our 65 years of historical images and movies with the most up-to-date technology possible, like Flash formatting for maximum compatibility. In addition to our premium hardcore Brazilian line, AMG Brasil, AMG Classics has a vintage library of 3,000 films, 2,500 videos, and about a million gallery images. The web really is the perfect receptacle to hold this much content. We are launching with a fraction of this, to be sure, but that only means we have enough material to update our site for years to come. As we archive the AMG estate, it will be immediately available to the public. We are now in a position to give our customers easier access to the high-quality content that they have come to expect from Athletic Model Guild.”

Easy access is precisely what they will get. In April the studio opened both the AMG Classics and AMG Brasil membership sites to the public with a celebratory open house, completely free of charge. With a specified username and password, fans had free reign of all the content currently available on the dual sites.

In addition to the Classic and Brasilian membership sites, the studio provides access to a video on demand page, where fans can access video content without paying membership fees; a blog, where they can keep track of events, sales and AMG history; and the AMG web store where they can buy AMG related products. The studio’s revamped web presence also includes a podcast (downloadable in the iTunes store) and an AMG twitter. Fans can also befriend the historic studio on MySpace and Facebook.

“We’ve come a long way over the past few years,” AMG director of communications, Christopher Trout said. “When I started working with AMG the industry was still dependent on DVD sales, and now they’re practically collectors items. It’s not even enough to have a membership site anymore. You’ve got to be on every platform available. If you’re not online, you might as well be in a museum. AMG is ready for the digital age, and we’ve got the URLs to prove it.”

According to Trout, the overhaul of AMG’s web presence is all about accessibility. Along with multiple points of access online, the studio will premiere episodic releases of each new film online, long before making them available as DVDs in stores. Within the coming month the studio will also launch a new affiliate program, extending the concept of accessibility to webmasters.

It’s been a long process, but it’s nowhere near over,” Bell said. “This is only the beginning of the new AMG. We realize that technology is constantly in flux, and we are ready to adapt to the ever-changing atmosphere of the web. The new site was just the first and most crucial step in proving our commitment to change. No one can say AMG is a relic of the past – far from it. AMG is a studio of the future.”

For additional information, please contact:
Christopher Trout
Director of Cummunications
3020 El Cerrito Plaza - Suite 114
El Cerrito, California 94530
(877) AMG-Direct (264-3473) ext. 903
Web: http://www.AthleticModelGuild.com
E-mail: sales@AthleticModelGuild.com