PR Adult

Port St. Lucie, FL (PRADULT) January 19, 2007 – Zoft Gum Company, one of the leaders in the global dietary supplement industry, has introduced a new functional gum, Zoft Hoodia Gum, that aids in weight loss using the appetite suppressing powers of African hoodia gordonii.

Hoodia affects the hypothalamus, using a compound similar to glucose but 10,000 times more powerful, to essentially convince the brain that it’s full and thus reduce appetite and cravings for food. Over time, overall appetite will be lowered as well as total calorie consumption, allowing for maximum weight loss. Zoft Hoodia Gum delivers 120-mg doses of hoodia directly into the bloodstream through the mucous membranes lining the mouth, allowing for maximum effect.

Zoft Hoodia Gum offers the total weight loss package: it curbs appetite, makes you fill up faster and stay full longer, as well as boosting energy. It is completely all-natural and stimulant-free, with no known side effects.

As opposed to pills or capsules, which have to pass through the digestive system and be processed by the liver before the active ingredients reach the bloodstream, functional gums allow herbal supplements to be delivered directly into the capillaries of the mouth. “Functional gum� is a popular new trend; it is the name given to gums that serve medicinal or other health-related purposes, offering benefits beyond the traditional enjoyment of chewing gum. Zoft Gum Company claims that “future gum products will have to be formulated with more added value and more health claim material (zoft.com)� in order to cater to a more demanding consumer population.

Zoft Gum Company offers a range of selling options for their herbal supplement products, including Zoft Hoodia Gum. It is available wholesale, and Zoft offers both affiliate and drop ship programs for vendors interested in retailing their products.

For more information, visit: http://www.zoft.com