PR Adult

New York City, NY (PRADULT) October 4, 2006 – PPPcard.net, which provides an anonymous alternative payment system to more than 500 websites, has upgraded its technology, expanded distribution and adopted a new name, Trustcash.

The Trustcash brand replaces PPPcard.net, the leader in anonymous online payments since its introduction in 2005.

“Trustcash retains all of the basic principles we established with PPPcard.net to protect our customers’ identity and allow them to make secure payments on the Internet,� said Greg Moss, CEO of Trustcash. “Apart from our new name, most changes are behind-the-scenes – improved backend infrastructure, wider retail distribution and more extensive marketing support and promotional activities. We believe the Trustcash brand is more appropriate for our anonymous payment system and will give us broader brand awareness and acceptance across the web.�

Trustcash can be used to pay for Internet content and services such as Jenna Jameson’s ClubJenna.com, ShanesWorld.com, the online dating service IwantU.com as well as other leading adult content websites.

Trustcash is offered in a variety of denominations from $10 to $200. It can be purchased online at www.trustcash.com and nationwide at several thousand convenience stores, newsstands, record stores, grocery stores, and retail outlets. Customers can easily locate nearby Trustcash retailers at www.trustcash.com. Additionally, recent partnerships with major store chains such as Virgin Megastores assure that buying Trustcash will become even easier.

“Trustcash offers affiliate webmasters and merchants a unique and anonymous payment option that reduces abandonment and lowers barriers to online payments. This translates to more paid use, higher conversion rates, and a strong new revenue stream,� Mr. Moss added.

“The new look of the improved Trustcash will feature enhanced infrastructure and improved merchant integration tools for its partners. Consumers who have valid PPPcards can still use them and online merchants that honor the PPPcard will automatically honor Trustcash.�

The new branding has met with quick approval from the webmaster community.

“The new brand looks great. It instills security and trust. I can clearly see how it is going to help our clients when using MPA3™ affiliate and billing software with Trustcash to convert more customers,� said Oystein Wright, CEO of Mansion Productions.

According to Chris Norman, VP of Evil Angel, “The new look of Trustcash drives home the concepts of trust, security and integrity which is exactly what the industry needs as we become more mainstream.�

About Trustcash:
New York City-based Trustcash offers an alternative online payment system for secure, anonymous, and convenient online purchases. Customers acquire Trustcash at retail locations or purchase it online then use it to make secure and anonymous online payments without the risk of identity theft and credit card fraud. Online merchants that provide Trustcash’s alternative payment system as a payment option benefit from reduced credit card chargebacks, lower customer acquisition costs, reduced traffic abandonment, and increased customer conversions. For more information visit www.trustcash.com or email press@trustcash.com.